*Cancelled* The Price of Tomorrow: In Conversation with Jeff Booth

The Price of Tomorrow: In Conversation with Jeff Booth

Out of an abundance of caution due to current conditions with the COVID-19 outbreak, we are cancelling “The Price of Tomorrow: In Conversation with Jeff Booth” event on April 1, 2020. All ticket purchases will be refunded over the coming weeks.

As COVID-19 is a rapidly evolving situation, please know that UBC continues to monitor, and has some helpful information at www.ubc.ca.  UBC will review and assess all events scheduled in accordance with the recommendations of health authorities as required.

For more than 20 years, Jeff Booth has been a visionary leader in the local technology sector, being named Person of the Year (2015) by the BC Technology Industry Association and one of the 100 Most Intriguing Entrepreneurs (2016) by Goldman Sachs. As the founding CEO of Vancouver-based e-commerce company BuildDirect, he led the company through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption. In his new book, The Price of Tomorrow: Why Deflation is the Key to an Abundant Future, he offers a provocative thesis about the current state of our economies and what must happen to enable a brighter future in a technology-driven world. Don’t miss this special opportunity to hear from him as he presents key themes from the book, followed by a Q&A, moderated by Elicia Salzberg, BCom’06, JD’10, Lecturer, Sauder School of Business.

Presented in partnership with the UBC Sauder School of Business

UBC Sauder School of Business

Wednesday, April 1, 2020

Questions? Please contact Julia Levasseur at alumni.events@ubc.ca.

Speaker Biography

Jeff Booth – Entrepreneur, Technology Leader, Author, and Strategic Advisor

Jeff Booth is a visionary leader who has lived at the forefront of technology change for 20 years. He led BuildDirect, a technology company that aimed to simplify the building industry, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption.

Jeff has been featured in Forbes, TechCrunch, Inc.com, The Globe and Mail, BNN, Fast Company, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he was named BC Technology Industry Association’s (BCTIA) Person of the Year, and in 2016 Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs. He is a Founding Partner of OtioLabs, Co-Founder of addyinvest.com and NocNoc, and serves on the boards of Terramera, Cubic Farms, LlamaZOO, Synthiam and the Richmond Hospital Foundation as well as numerous advisory boards. He has been a Young Presidents Organization member since 2004. For the last 3 years, Jeff has been actively involved with UBC Sauder as a Founding Fellow at CDL-West (Creative Destruction Lab), mentoring many promising technology start-ups from UBC, across Canada and internationally.

In his downtime, Jeff can be found at the lake playing his guitar around a campfire with his family and friends, enjoying watersports or skiing at local Vancouver mountains. He is also dedicated to learning and reads about 50 books a year.

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