Argentina is known for its malbec; New Zealand, for its sauvignon blanc. Many of the world’s major wine regions have developed signature wine varietals and marketed them to international recognition. The rapid growth of BC’s wine industry over the past few decades has led to an explosion of diverse and outstanding wines. While there are strong reasons to support diversification in BC’s wine production, some in the industry feel that the province’s wine producers would benefit from a standout, signature varietal. But if we moved in that direction, which varietal should it be?